As we dot our ‘i’s and cross our ‘t’s for the end of the year, it’s a good time to think about the New Year and what we can do to improve our marketing efforts. We are pretty sure that you already have a sophisticated marketing strategy for 2020. In case you don’t, let’s dive a little deeper.
Whether your 2020 marketing strategy is email campaigns, newsletters, social media, and/or website content, stock images are a major player. Content marketing is all about visuals and companies like iStock by Getty Images is definitely the place to shop.
As one of the world’s leading royalty-free stock content marketplaces, iStock offers millions of curated premium stock files. In addition, they have helpful tools and smart plugins that help keep your business running smoothly.
With that said, here are 12 tips to using iStock in the upcoming year.
Use iStock’s Boards feature to manage and plan the coming months. Simply create a board to store any content you may have found and not yet ready to use – much better than bookmarking or trying to remember images you’ve come across in other projects. And when the time is right, you’ll already have options aka beautiful images to get started.
Bring your website up to date or create a Valentine’s Day gift guide with images for the holiday.
Easter, Spring Break and St. Patrick’s Day. This is the month in which you can prepare your promotions and make them visually appealing. Save time and use a pre-designed sales template that fits the theme and is designed to increase conversion rates.
Taxes. A tedious matter, which one would like to get over quickly. Make this time a little more fun for people and throw in a refund sale to relieve the stress involved.
This is the month to honor mothers around the world with special stories, promotions or gift guides for Mother’s Day. Make them feel special with heartwarming photos.
Planning for the summer holidays is usually already in full swing, as the school is not open and people want to enjoy the warmer weather. Publish some destination ideas with nice pictures of actual places you want to visit.
Add a beach vibe to your marketing campaign to reach your audience. This can be done with homepage visuals, social media posts or any other content you deem appropriate.
How about creating a Back to School checklist with the right images to help make parents sigh with relief everywhere?
In Q4, you are probably more familiar with using what iStock has to offer. So take a look at their plugins and see how you can streamline and simplify your projects even further.
It’s all about Halloween! Prepare your spooky emails with ghoulishly fun images and illustrations!
It’s marketing crunch time! As Black Friday, Cyber Monday, and big holidays are fast approaching, save time searching for your images with the image search icon. This tool lets you click the camera icon in the search bar and upload an image. iStock then displays similar results, so you can search for an idea you may have had without the right keywords, getting you on the right track in no time.
Use stock images to spice up any New Year presentations. Statistics and projections are important, but some interesting images can remind your audience of the numbers.
Now that you have all the tools you need for a successful 2020, go to iStock and check out their flexible pricing plans and affordable credit packages. You’ll find everything you need in one place!
Note: This post has been submitted by the iStock team. Its content has not been reviewed by us in detail.
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