Last year, Shopify has successfully been testing the tagging of products in Instagram posts for the US holiday shopping season. Now, they are introducing the new Instagram sales channel aka shoppable Instagram posts also to businesses located in the UK, Australia, Canada, Germany, France, Italy, Spain, and Brazil.
Instagram Sales Channel
With a single tab, (potential) customers will directly be taken to your Shopify store to learn more about your products and to place their orders. Thus, they can enjoy a simple, smart, and effective shopping experience – from product discovery on Instagram to the final checkout in your Shopify store.
However, you have to meet the following requirements:
- Located in one of the above mentioned countries
- Facebook channel in your Shopify store with an approved Facebook Shop
- Instagram Business account
With 9+ shoppable posts, merchants also get a permanent Shop tab on their Instagram business profile. Please note that an Instagram sales channel can be added to Shopify stores at no additional cost. Get access to more than 500 million daily active users with this new Instagram sales channel.