When it comes to getting new newsletter subscribers on your website, you have to offer your users added value. A simple registration form is not only relatively boring, but usually lacks the desired success. If you have a blog with interesting and quality content, you should take a look at OptinMonster. The #1 conversion optimization platform comes with an exciting feature called content locking.
Content locking aka content gating works really great for blog posts and long article. It’s probably one of the easiest ways to get more email subscribers. Just put a small teaser on your website and watch your email list shoot through the roof. To be able to read the rest of the content, your audience must first register for your newsletter. Pretty clever, isn’t it?
Let’s find out how it works:
- Below a specified point on the page, the content is blurred or removed.
- Visitors must then opt in to see the full article.
Of course you can also use content locking for already created, popular content. As you would expect from OptinMonster, this feature works not only with WordPress, but with any content management system (CMS). This is just the perfect way to improve lead quality by attracting qualified leads.
You can also find out very easily which users are interested in which content. And then it is relatively obvious to send relevant offers to them and thereby improve your revenue. Sound interesting? Get started today!