Mailjet just proudly announced the launch of analytics tracking for your email marketing campaigns. Simply enable it in your account, and they’ll keep an eye on each and every marketing email you send out to your email list. In addition, they launched email automation for anniversary scenarios.
Everyone involved in email marketing appreciates the importance of data collection for optimized email campaigns. To make it even easier for you to track your metrics and improve your campaigns using the information collected about your recipients, the Mailjet team has implemented analytics tracking with UTM tags. To access this feature you will need to be on a Premium plan. In your account, simply head over to Account Settings > Email Tracking Settings and enable Analytics tags.
In other news, the e-mail automation feature for anniversary scenarios is finally here! Besides segmentation, email automation is one of the most frequently used functions in email marketing. It helps you to stay in touch with your customers and enables a targeted communication at the right time. With Mailjet’s new anniversary workflow, you can now also easily congratulate your recipients on anniversaries or birthdays and thus strengthen your customer loyalty. Again, this feature is available on Premium plans only.