If you’re looking to expand your business’ social presence there are amazing sites to help you. Businesses like iStock by Getty Images are a great resource for not just keeping your website and content fresh and engaging, but also to make a social impact.
Here are five top social strategies iStock can help you with.
1. Do you have a new blog post that you want to get out there? Grab the attention of someone scrolling with an exciting and relevant image pulled from iStock. This initial intrigue will make them see your caption and want to know more.
2. Go beyond the product. Of course the main focus of any business is to sell their product or service, but a good social media account is more than just the sell. Add Motivation Monday, Weekend Vibes, or another fun theme to your marketing calendar and use iStock to find engaging images that work perfectly with your post.
SALE SALE SALE! Get the word out fast on your company’s latest flash sale with the help of iStock’s massive graphic selection. Their templates are a great source when you’re on a time crunch.
4. Make them push play. According to HubSpot, “20% of people will read the text on a page, but 80% of people will watch a video”. No need to spend your budget on a video filming crew. Simply invest in iStock and take advantage of their vast and affordable video collection instead. Add them to your daily Stories or simply use in place of an (hero) image post.
5. Get festive with iStock’s seasonal & holiday categories. Whether you’re promoting a sale or just wanted to say Happy Holidays, iStock has just the perfect imagery to help make a statement.
Written articles, videos, and images are the three most engaging types of content on social media. (Clutch, 2017)
The possibilities are pretty endless, and the options are plentiful at iStock. You can even get inspired by checking out iStock’s very own Instagram account and searching
#istockvideo. Grab those re-shares and increase your followers with imagery that’s both easy to use and affordable.
iStock is one of the world’s leading royalty-free stock content marketplaces and offers millions of hand-picked premium images at great prices. Their affordable collections of stock images, illustrations, and 4K video are the perfect way to broaden your social reach.
Note: This post has been submitted by the iStock team. Its content has not been reviewed by us in detail.