Did you know that Facebook advertising is one of the most important tools in your bag of marketing tricks? Maybe you’ve wanted to try it out, or even did try it out, but the complexity of it overwhelmed you. It’s okay, but now it’s time to dive in.
Even with so many social platforms out there, Facebook still remains at the top with over 1 billion users worldwide. These numbers are huge and with 70% of that number logging in daily, the potential of new clients is staggering.
Facebook ads help you to be specific in your approach and offer an array of options to get your brand/products out there. And, with sites like iStock by Getty Images, creating your ads are super easy thanks to iStock’s collection of millions of hand-picked and low-cost premium images and videos.
We’ve put together a brief breakdown below to give you an idea of what Facebook has to offer. While there’s still a chance to be seen organically on Facebook, paid advertising is truly the way to go. Due to the sheer volume of content on Facebook and their current News Feed algorithm, which prioritizes content similar to what the user has engaged with, organic reach is getting harder and harder.
Facebook Image Ads
These ads are single image ads that offer businesses a simple way to get users on their website. The recommended size is 1200 pixels wide by 450 pixels tall and should be made with 20% or less of copy.
Facebook Video Ads
This type of ad requires a little more preparation but allows you to create videos that appear in your targeted users’ feeds. Don’t let the added prep deter you, videos drive greater engagement than images, making these ads more likely to be seen than ads with still images. Plus, iStock’s collection of videos make the prep incredibly simple.
Facebook Carousel Ads
For more creativity, their carousel ads allow for up to 10 images that have their own link to direct users to a specific page. With greater visual real estate, you’re able to truly engage.
Facebook Page Like Ads
These ads are unique in the sense they are focused more on engagement than conversion. Share stories and generate brand awareness by engaging users instead of trying to sell to them.
There’s a ton more information to cover, but instead of listing it all here, check out Burst’s amazing article, Facebook Ads: How to Get Started, for a more in-depth look. They cover all the ad types, recommendations for each, ad budgets, and more. Once you’ve got your Facebook ad strategy in place, hop on over to iStock by Getty Images and browse their vast collection of images and videos to help you promote!
Note: This post has been submitted by the iStock team. Its content has not been reviewed by us in detail.
Don’t forget – if you see something on iStock’s site you want for your own ad, you can save up to 15% on iStock credits and subscriptions today. Just click one of the offers listed in this post.