Exit intent is a popular online lead generation strategy that can help increase conversions if done right. Let’s find out why and which lead gen tool you should use and things to keep in mind.
What Are Exit Intent Pop-Ups?
As the name suggests, an Exit Intent is a pop-up that only appears when a visitor wants to leave your website. This is achieved by monitoring visitor behaviour. When a visitor intends to click the close button, the address bar or something else in the browser toolbar, a popup will pop up with an enticing, irresistible offer.
In this day and age, and with so much competition, it’s quite difficult to get visitors to your site. Once you’ve managed to do so, you naturally want to win them over as a customer, don’t you? So the goal of the popup is to keep the visitor on your site, get them to subscribe to your newsletter and eventually convert him into a paying customer. Unlike instant popups that interrupt the visitor while they are trying to browse your site, exit popups are not at all as annoying. You really don’t want to be confronted with a popup right after entering a website or online shop, do you?
Usually, this is achieved by inserting an appealing offer into the pop-up. For e-commerce shops, this can be a discount, a gift or free shipping for example. This can also be a lead magnet, such as a trial subscription, free ebook or white paper, an online course or basically anything of value to the user.
OptinMonster – The Best CRO Tool?
It can be very useful if you want to increase sales, reduce web abandonment rates or actively build your email list. Let’s take a look at how Exit Intent can help increase conversions in your online shop.
One of the most common use cases of exit intent technology is to reduce cart abandonment and increase conversions using an exit intent popup. As your checkout page is the final step of your conversion process, you don’t want to lose anyone at this point of your sales funnel, right?
Whenever their exit-intent technology detects that a user is about to leave your online shop, you will be able to display targeted campaigns such as:
- An offer to chat with your support team.
- A time-limited special discount offer
- An offer to download a lead magnet by signing up to your newsletter
OptinMonster is an affordable yet feature-rich tool that you definitely want in your marketing stack. Try it out and see if it’s something for you. Exit intent technology is included in the Pro plan starting at just
$47 $29 per month.
Things To Keep In Mind
If you notice an unusual high number of cart abandonments over a longer period of time, you should definitely take a close look at your site or store. In this case, your sales funnel has obviously failed and needs to be improved in terms of conversions. If you are using WooCommerce you might want to have a look at CheckoutWC, a checkout page optimized for conversions. By the way, Jilt, the email marketing tool for ecommerce stores, integrates just fine with OptinMonster.
Finally, make sure that you don’t display exit intent popups to users who have already completed one of your conversion goals. And as with all things: Don’t overdo it!