A welcome email is one of the most important emails you can send to subscribers. As an email marketer, it’s your only chance to make a great first impression and engage your audience from the first minute. After all, you don’t want them to unsubscribe immediately, do you? So let’s find out how to make a great first impression with EmailOctopus.
Welcome emails have proven to be more engaging than any other marketing email. And because they can be set to send automatically, you save a lot of your precious time. There are reasons why you really should set up a welcome e-mail: Customer expectation, higher open rates, and more engagement.
Check out five tips for writing the perfect one:
- Start With An Enticing Subject Line
You could mention exclusive benefits, inspire curiosity with a question or stick to a simple welcome message.
- Make It Personal
Greet your subscribers by name and send your emails from a recognisable or friendly-sounding sender address.
- Say Thank You
Show your appreciation and take a moment to thank subscribers for signing up.
- Explain The Benefits For Subscribers
Remind your new subscribers why they signed up and validate their decision with a list of benefits your emails will deliver.
- Set Expectations
Make it clear how often you’ll be emailing and the type of content you’ll be sending their way.
EmailOctopus allows you to quickly and easily set up a welcome email as an automated workflow. Set up yours today and don’t forget to update it regularly.