EmailOctopus just announced a couple of new features for their powerful email marketing platform including multi-level user access and automated Google Analytics link tracking.
Multi-Level User Access
You can now assign one of the four following access levels aka user roles to each user you invite to your EmailOctopus account:
- Admin – Full access and can perform all actions in your account
- Manager – Full access, but cannot add users or export lists
- Analyst – Can only view campaigns and reports
- Accountant – Can only view receipts and update card payment details
Simply invite and manage existing users at Account > Account Settings > Users.
Automated Google Analytics Link Tracking
With just a single click, you can now automatically add UTM parameters to the links in your EmailOctopus email campaigns to track performance in Google Analytics. If enabled, they will automatically add the source, medium and campaign values to each of your links. However, you can also override these default settings.
Finally, more social icons are now available. In your email campaigns, you can now add links to your Patreon, Reddit, Telegram or Tiktok pages.