EmailOctopus just released two new features to their affordable email marketing platform including more custom fields and improved Zapier actions.
More Custom Fields
You can now have up to 20 custom fields with text or numeric values that you can use to store important information about your subscribers. Then you can use these fields to segment your mailing list for more targeted email campaigns.
You can easily add additional fields such as Job Title or Country for instance to your sign-up form to collect subscriber data when they first join. Also, you can import additional data that you have about your contacts using a spreadsheet.
New & Improved Zapier Actions
By using Zapier to connect your other web services to EmailOctopus, you can now do more with new and improved actions. You can find contacts within EmailOctopus and synchronize changes to email addresses between your different platforms. And best of all, you can now also update subscriber details by transferring the data collected in your registration forms to custom fields within EmailOctopus.
Finally, they are now also supporting Integromat to connect EmailOctopus with hundreds of apps. They are currently working on advanced segmentation and on a landing page builder for your mailing list sign ups.