Despite what appears to be one of the longest years ever, we are already in the fourth quarter. What felt like the blink of an eye is finally here, and businesses around the world are making sure that they are not only ready for the holiday season, but are preparing for a unique holiday season.
Guide To Holiday Planning
Due to the global pandemic, online shopping has increased dramatically and this holiday season is predicted to be the largest ever for online holiday sales. To help with the crazy 4th quarter planning, BigCommerce has put together a comprehensive, detailed month-by-month holiday planning guide. It’s full of insider tips, proven tactics and expert advice that you will need to create an award-winning holiday strategy.
- In October, concentrate on your marketing and promotional activities. Connect your brand to the season and encourage customers to shop. In this way you build emotional bonds with your customers while they try to bring joy to their loved ones.
- In November, you have to be prepared for an increase in customer engagement due to increased sales. Re-evaluate your customer service experience and be sure to offer dedicated support with standard turnaround times.
- In December, you will want to analyse e-commerce data, marketing performance and general business metrics to gain meaningful insights for your business. This information will help you end the holiday season well and start 2021 off right.
For further insights you can download the complete guide. Once you’ve done that, go to BigCommerce and see how they can help your business end the year successfully!