BigCommerce has teamed up with Facebook to provide US merchants with Checkout on Instagram! This makes it easy for your customers to purchase the products they discover on your Instagram.
Checkout On Instagram
Ten months after the closed beta, Checkout on Instagram is now officially available. This feature has quite a lot of benefits for both merchants and customers. Previously, a customer was taken from Instagram to your online store to make a purchase. This is apparently not a seamless experience for the customer and increases the chances that they will abandon their purchase before visiting your website. Now, customers can shop directly on Instagram, giving them a much better shopping experience.
Check out the benefits:
- Meet Customers On Instagram
Shoppers on Instagram love to connect with brands they find inspiring. Every month, more than 130 million people interact with shopping posts. Checkout helps bring your products closer to consumers without ever having to leave the app.
- Simple & Secure Path To Purchase
Checkout improves the shopping experience by making shopping easier, more convenient and safer. Shoppers can place orders directly on Instagram and payment details are securely stored in the app for easy future purchases.
- Reach New Audiences In Authentic Ways
Simply share shopping posts on Instagram Explore, where 200 million accounts visit daily. This really helps people discover your brand, even if they aren’t your followers yet.
Be among the first to test out this new feature. For a limited time, get up to 2 free months!